![]() Cal, Texas coastal waters, the Pacific and Atlantic coasts of Mexico, and let’s not forget Florida and the Bahamas. On the fishing side of things, Brent has fished extensively throughout the Northeast and Mid-Atlantic, and courtesy of his time at Penn and Big Rock, has had opportunities to fish from Alaska down through So. Brent and Big Rock Sports parted ways later that year, and his passion and focus brought him full circle, back to a tackle shop… now with the love of his life and their blended family of four kids and two Labradoodles. Brent stayed with Big Rock for five years in various roles, traveling across the country building relationships with the owners and employees of tackle shops and tackle manufacturers.īrent and Heather were introduced by a mutual friend while attending a Big Rock Sports Dealer show and quickly became inseparable. Brent jumped ship and took a leadership role with Big Rock Sports, an outdoor sporting goods distributor servicing independent Dealers across the country. Long story short, Penn was successfully rebuilt and the company sold, twice in six months. He found his calling and knew the tackle shop was his new home.įast forward eight years, Brent had an opportunity to join the new owners and management team at Penn Reels trying to rebuild the brand. ![]() Six months later, Brent called the tackle shop owner and asked him to make room for him as a full-time employee. After three summers and far too many hours each week working at the tackle shop while still in school, Brent graduated college and made the “grown-up” decision to work in his “field”. Little did he, or the owner of that tackle shop know that this summer job would change Brent’s life and professional focus. Looking for a summer job while in college, Brent found a tackle store on Long Beach Island, NJ that was hiring. Outside of a six-month stint right after college, Brent’s professional career has been solely focused around fishing tackle. Responsible for the day-to-day management, oversight and direction of Fish Heads. Fishing and boating were an integral part of her upbringing, and she still enjoys spending time on the water bottom-fishing for Snapper and trolling for Dolphin.īrent Kane. Heather spent her formative years in the Florida Keys, moving to Stuart, FL with her family towards the end of elementary school. While not active in the day-to-day operations at Fish Heads, Heather’s vision, leadership, and commitment to connecting our friends with our shared passion resonates throughout the Fish Heads family. Unafraid of taking a stand and willing to go against the crowd to achieve results, while standing up for what is right… Heather is best described as a Servant Leader in the humblest of definitions. She is a self-driven leader who motivates and encourages all those around her to achieve their personal best. Heather is Regional Director of Operations for Licensed Stores at Starbucks, and as a fifteen year partner with them she exemplifies dedication, commitment, and team building. A behind the scenes leader, visionary, and Momma Bear for the Fish Heads family.
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